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Embrace’s expertise lies in the ability to deliver platforms that leverage low-code, Open APIs and other modern industry standards to allow for a maximum amount of customer control to adapt, optimise and build workflows to easily address operational pains.
Trusted by major broadcasters around the world including ABC News, A&E Networks, Canal+, Discovery, Nine Network, RTL Group, Red Bee Media, TF1, Embrace’s partners include Avid, WOODY and Telestream (all distributed by Amber Technology in Australia and New Zealand), Adobe, AWS and others.
Automate-IT: focusing on graphics automation
Automate-IT is the leading promo versioning platform to package and deliver promos automatically. Available for on-premises deployment, in the cloud or in a hybrid mode, Automate-IT enables broadcasters and media services companies to generate customised videos automatically. At scale.
Share-IT: focusing on collaboration
Share-IT enables collaboration for Adobe® graphics tools and Avid® MediaCentral environments. Seamlessly connect After Effects and Photoshop with Avid production asset management systems, including Alpha Channel support.
Pulse-IT: focusing on orchestration
Collaboration platform and orchestration engine to empower synergistic media workflows and processes.
Pulse-IT enables users to translate, optimise, execute and monitor their business and broadcast processes and workflows. Pulse-IT includes simple tools for complex situations built with bundled task templates or extended with minimal code that can be performed immediately or as scheduled jobs. All execution is managed via a comprehensive, real-time, secure dashboard accessible from anywhere in the world.
At the core, Pulse-IT is the orchestration layer accelerating a wide variety of content creation or broadcast processes from ingesting, transcoding, AI transcription, metadata mining, asset management, asset utilization, automated content processing or postproduction, transcoding, packaging, versioning egress to distribution.
Amber Technology Managing Director Peter Amos commented, “Embrace is a good fit with our existing Media Systems brands, and integrates into the workflows of Avid, Woody, Telestream and more. The team at Amber Technology are looking forward to introducing the Embrace systems to our customers.” Julien Gachot, CEO and co-Founder of Embrace said, “We are pleased to be working with Amber Technology’s experienced and trusted Media Systems team to build the Embrace brand in the region as both companies share a common vision and passion to help our industry transform.”