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Nura Personalised Sound Devices

Nura was founded in 2016 by medical doctor and hearing scientist, Dr. Luke Campbell, and electrical engineer, Dr. Dragan Petrovic. Inspired by Dr. Campbell's research, they set out to answer a question, "what if each of us could hear music perfectly tuned to our unique hearing?". They didn't anticipate they would be reinventing the headphone from the inside out.

Nura devices and innovative personalised sound technology offer the most immersive experience of the music you love, via a self-learning engine that automatically measures your hearing through otoacoustic emissions. Nura devices sonically shape sound to your individual hearing profile and bring your music into sharp focus.

All models in the range feature:

  • Active noise cancelling
  • Bluetooth connectivity
  • Immersive bass
  • Social mode for when you need to hear your surroundings
  • Customisable touch buttons


Launched in 2018 to rapturous reviews, Nuraphone received multiple awards including the CES Best of Innovation Award, Red Dot's Best of the Best and SXSW's Music and Audio Innovation Award.

  • In and over ear immersion
  • All day battery (20+ hours)
  • TeslaFlow cooling
  • High grade stainless, aluminium cups, hypoallergenic silicon pads


The Nuraloop earphones were launched in 2019 and awarded the Business Insider Best of CES Award and became an Honoree in the CES 2019 Innovation Awards.

  • Lightweight, portable and compact
  • 16+ hours battery life
  • Wireless connection to Connect to Bluetooth® 5 with aptX™ HD
  • Wired - use the magnetically-attachable analog cable to connect to any standard analog jack including an in-flight video system, or as in-ear monitors for live performance.
  • Sweat resistant for active lifestyles and live performers


True wireless Nuratrue earbuds let you hear the depth and detail you’ve been missing.

  • Sweat resistant
  • Fit detection
  • 6 hours battery life with a fast-charge case


Big sound in a small device. Plus if you already have a personalised hearing profile from another Nura device, simply import it to your nurabuds for the ultimate listening experience.

  • Sweat resistant
  • 4 hours battery life

Music is in Nura’s DNA

From the beginning, Nura has partnered with emerging artists and icons of music industry to share in a love of music. Nura has featured countless new artists in the Nura Live Series and shared listening sessions with trailblazers like Pos (De La Soul), Robert Glasper, Emmavie and TOKiMONSTA. Icons like Stevie Wonder, and Andrea Bocelli have shared their love of Nura's sound with the world

Official Headphone of the All Blacks

The highest performing headphones in the world partner with the highest performing sports team in the world. NZR CEO Mark Robinson said: “This is an incredibly exciting and unique partnership between NZR and Nura. The partnership was formed with the vision of bringing music and rugby together and having two high-performing organizations collaborating together to achieve success.”